Harris Web Works’ Ascend is a cutting-edge Adobe Commerce theme that revolutionizes the online shopping experience for businesses in the industrial sector and beyond. Ascend seamlessly blends traditional e-commerce functionality with our innovative Product Group Page (PGP) feature, a best-in-class solution tailored to handle complex product catalogs with extensive specification. This dual approach empowers businesses to cater to diverse customer preferences, offering both conventional category-based browsing and an advanced, specification-driven PGP for in-depth product exploration and buyer self-service.

Ascend’s comprehensive suite of features extends far beyond its dynamic product presentation capabilities. With seamless Sales Layer PIM and ERP system integration, distinct B2B and B2C storefronts, wholesale price book mapping, shared catalog support, and industry-leading templating, Ascend streamlines operations, mitigates scope creep, ensures data consistency, and accelerates time to-market. Ascend answers uncertainties around data integration with front end user experiences in both the B2B and B2C operational spaces without sacrifice to tailor to almost any e-commerce market. Its out-of-the-box Adobe Page Builder compatibility further enables extensive customization, while automated review collection and an informative blog module foster trust, engagement, and content marketing opportunities. Expertly tailored for industries spanning industrials, medical, automotive, electronics, chemicals, home improvement, and beyond, Ascend delivers a premier user experience optimized to meet the unique demands of high-SKU environments, all while removing the unknown costs typically found in ecommerce replatforming initiatives.

The Product Group Page is Harris Web Work’s answer to the often complicated and frustrating problem that comes with showing large quantities of specification dependent SKUs for both B2B and B2C customers. Our PGP presents complex and extensive product ranges in an organized, detailed, and user-friendly way while catering to the unique needs of the industrial market in ways traditional e-commerce templates and site designs can’t.

• Organized Presentation of Large Product Inventories: Designed to efficiently handle extensive product lists, aiding users in navigating vast quantities of items without the usual overwhelm, which is a common shortfall in standard e-commerce platforms.
• Detailed Product Information: Focuses on specification-dependent SKUs, providing all essential details for each product, a crucial feature for B2B customers needing specific information for informed decisions.
• Customizable Attribute Columns at the Category Level: Empowers store owners with complete control over attribute display by allowing them to select and order attributes for each category. Once set, the grid dynamically populates with the chosen attribute values for all products within that category, ensuring tailored and relevant product information presentation.
• Filtering & Sorting: Enhances product discovery through robust filtering and sorting capabilities, enabling users to quickly pinpoint products matching their precise specifications.
• Enhanced User Experience: Prioritizes usability, facilitating effortless navigation, search, and information retrieval, thereby improving user satisfaction and fostering loyalty.
• Enhanced Customization with Adobe Page Builder: Offers unparalleled flexibility by enabling store owners to enrich category descriptions using a variety of content types, including text, videos, bullet points, and more. This feature allows for a dynamic and engaging presentation of each category, catering to diverse marketing strategies and customer engagement tactics.
• Targeted for the Industrials Market: Specifically crafted to meet the distinct demands of the industrials sector, offering detailed specifications and a wider product category range, unlike conventional e-commerce templates.
• Adaptable for Both B2B & B2C: A versatile design that accommodates the needs of both business clients and individual consumers, making the platform intuitive and informative for a diverse audience.

• Legacy Businesses Embracing Modernization: Ascend is ideal for established companies aiming to revitalize their online sales channels. It offers modern, efficient, and scalable e-commerce solutions, empowering legacy businesses to adapt and thrive in the competitive and evolving industrial space.
• Companies Seeking Advanced Re-platforming Solutions: Ascend is the go-to choice for businesses transitioning from outdated or limited e-commerce systems. It provides a seamless upgrade path with robust capabilities to handle complex product inventories and sophisticated business processes.
• Adobe Commerce Users Aiming for Enhanced Online Presence: For businesses already on Adobe Commerce and looking to elevate their e-commerce experience, Ascend offers comprehensive re-theming capabilities. It introduces a fresh, optimized online presence while leveraging existing platform investments.
• Growing Enterprises Needing Scalable E-commerce Infrastructure: Businesses that have surpassed the capabilities of platforms like Shopify and WooCommerce will find Ascend’s scalability and advanced B2B functionalities invaluable. It’s designed to support expansive product catalogs and complex B2B sales processes without compromising performance.
• Businesses Seeking a Definitive E-commerce Solution: Ascend addresses the critical pain points of scaling and cost management that emerge as businesses grow rapidly. It offers a robust, cost-effective platform engineered to accommodate growth, increase efficiency, and reduce total ownership costs, making it the ultimate solution for dynamic and expanding enterprises.